Search Engine Optimisation

Search engine optimisation (SEO) is the process of optimising the source code and content of a website to give as high a ranking as possible for each website page within the leading search engines. For specialised industries, optimisation may involve aiming to achieve high ranking in industry specific search engines and listings.

Examples of search engine optimisation tasks performed by us are:

Link building.

One of the key ways that major search engines assess the importance of your site is to look at who is linking to your website and how important they are. Included in this calculation is relevance, for example a link from an important sports reference site into a sports club will have more value than a link from an important general news site into the same sports club.

Website page optimisation.

The TITLE and DESCRIPTION tags in particular are used by search engines to find the most important keywords and keyphrases for that page on your website and so should be carefully formulated to maximise their impact. Other areas such as use of the H1/P tags for content need to be optimised.

Other pages: SEO Kent | Link building | Website maintenance | Website promotion | ethical SEO

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