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Increasing inbound-links to your website.

One of the key ways that Google and other major search engines assess the importance of your site is to look at who is linking to your website (inbound-links) and how important they are. For example, if a highly regarded website such as the BBC links to your website from their homepage then the search engines will treat that as a vote of importance for your own site. Included in this calculation is relevance, for example a link from an important sports reference site into a sports club will have more value than a link from an important real estate site into the same sports club.

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